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ARS Consumer Market Insights - Chennai
Wednesday, 8 December, 2021
Item details
City:
Chennai, Tamil Nadu
Offer type:
Offer
Item description
ARS MARKET RESEARCH SERVICES PRIVATE LIMITED
Embracing Mixed Mode
Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research
studies.
Mixed Mode Research is not a new topic in the world of market research, but it is one that has
not yet been readily embraced. The disruptive forces that shaped 2020 have made Mixed Mode
research increasingly relevant, especially for social and audience measurement research.
To allow for continuity of research programmes during Covid-19, Ipsos has worked to redesign
studies using multiple methods in recruitment and data collection. But Mixed Mode is not only a
plan B. It brings a variety of benefits such as improving representativity, response rates, and
cost-savings – when managed well.
www.arsmrs.in
Embracing Mixed Mode
Research
Why Mixed Mode is more than just a plan B and the way to future-proof your research
studies.
Mixed Mode Research is not a new topic in the world of market research, but it is one that has
not yet been readily embraced. The disruptive forces that shaped 2020 have made Mixed Mode
research increasingly relevant, especially for social and audience measurement research.
To allow for continuity of research programmes during Covid-19, Ipsos has worked to redesign
studies using multiple methods in recruitment and data collection. But Mixed Mode is not only a
plan B. It brings a variety of benefits such as improving representativity, response rates, and
cost-savings – when managed well.
www.arsmrs.in
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