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Ars consumer research companies - Chennai
Thursday, 9 December, 2021
Item details
City:
Chennai, Tamil Nadu
Offer type:
Offer
Item description
ARS MARKET RESEARCH SERVICES PRIVATE LIMITED
We look at the affinity Indians have for digital technology, their salient data anxieties and the
conflicting mindset this creates. We also highlight the implications of this mindset for brands,
especially those which offer digital services.
Key takeaways include:
Growing anxiety
There is an increasing recognition of the power of the data we are sharing when we download an
app, and growing anxiety about its misuse and how much is actually in our control.
The social media dilemma
Research shows Indians are particularly distrustful of social media platforms compared to other
players.
www.arsmrs.in
We look at the affinity Indians have for digital technology, their salient data anxieties and the
conflicting mindset this creates. We also highlight the implications of this mindset for brands,
especially those which offer digital services.
Key takeaways include:
Growing anxiety
There is an increasing recognition of the power of the data we are sharing when we download an
app, and growing anxiety about its misuse and how much is actually in our control.
The social media dilemma
Research shows Indians are particularly distrustful of social media platforms compared to other
players.
www.arsmrs.in
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