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Ars customer satisfaction study - Chennai
Thursday, 23 December, 2021
Item details
City:
Chennai, Tamil Nadu
Offer type:
Offer
Item description
ARS MARKET RESEARCH SERVICES PRIVATE LIMITED
Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
The historic assumption that larger sample sizes are needed for product tests derives from the hypothesis that there is a risk of unreliable and varying consumer responses, i.e., variance. Today, large consumer panels and databasing of consumer responses allow us to revisit historic variance assumptions for product development.
www.arsmrs.in
Towards more agile and efficient product testing
Opportunities and limitations for small sample sizes
The historic assumption that larger sample sizes are needed for product tests derives from the hypothesis that there is a risk of unreliable and varying consumer responses, i.e., variance. Today, large consumer panels and databasing of consumer responses allow us to revisit historic variance assumptions for product development.
www.arsmrs.in
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