Why Your Business Need Trademark Registration? - Chennai

Trademark Registration:

The brand, taglines, logo, labels of the products or services offered by a company should be registered. The benefits are huge for registered trademarks then the unregistered trademarks. Many companies mistakenly believe that registration of their Company name with Registrar of Companies (ROC) offers protection to their trademark. In fact, such registration with ROC is not related to trademark registration and does not provide any trademark protection for the company name. In cases of expansion of business or transfer of business or any potential infringement/passing off claims, the registration of trademark comes in handy.


Do you plan to create brand value for your business?

If your answer is yes, then you must consider registering the trademark as your competitor might get attracted to your brand value and they might attempt to register identical trademark of yours and prevent you from expanding in the future. The registered mark establishes priority rights and a legal presumption of ownership of the mark and the exclusive right to use the mark in India.
The companies which sell their products or services online or have a website must consider registering their trademark and they would have a worldwide exposure and without a registration, such companies might have end up having extremely limited common law trademark rights.
More importantly, any business who sells product or services internationally then the trademark application or registration can serve as a basis for obtaining registration in foreign countries.

Read more: httpwww.unimarkslegal.com/trademark-registration/business-need-trademark-registration/

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